I have a beef. Every time I look for headphones I either have to choose from a wimpy ear-bud design or ghetto style that makes me feel like I should belt my jeans below my ass. Introducing the Bowers & Wilkins P3, headphones for men. The P3 combines natural sound quality the way the artists envisioned you to hear it, with impeccable design. The P3 features a custom-made ultra-light acoustic fabric, high grade aluminum and durable rubber. This technology is all wrapped up in a simplistic, well-thought-out design. The P3 folds easily away into its hard-shell caring case. The P3 is definitely here to stay, and represents a new high in affordable mobile headphone performance.