Freitag Fundamentals

Freitag bag

You’ve seen tons of copycats, but nothing comes close to the classic Freitag messenger bag. In 1993 designers Markus and Daniel Freitag, brothers, looked for a functional, watertight and robust material for their designs. Inspired by the multicoloured heavy traffic that hummed through the Zurich transit intersection, a messenger bag was born. They used old truck tarpaulins, cycle inner tubes and car seat-belts to construct their masterpiece. Since then, there are over 40 products in the fundamentals collection ranging from bags, iPhone/iPad cases, agendas and notebooks to wallets. The best part is that each bag is completely unique and as strong as 100-year-old tree trunk. I use my bag on a daily basis and it still looks fresh out of the box six years later.

Available directly from the Freitag store.